Paglieri S.p.A. is a traditional family run company based in Alessandria, founded in 1876, and with roots as far back as 1807, when Luigi Paglieri opened a small perfumery in the city. Initially specialising in the artisan trading of creams, cosmetics and wigs, the shop expandednel 1830 with the addition of a workshop. The passion and skill of Luigi, together with the support of his son Ludovico, led to the founding of the company, which is now a leader in the production of products for body, laundry and household care.

Currently, the Group produces and commercialises a wide range of high-quality basic commodities; with its unmistakable fragrances, it stands as a symbol of Italian enterprise, carrying forward tradition and innovation for over 200 years, and exporting to to more than 50 countries.
Renowned for the Felce Azzurra, Paglieri also produces and commercialises the brands Cléo, Labrosan, Mon Amour and SapoNello. In 2001 it founded Selectiva Spa, with the Aquolina, Pink Sugar and Paglieri 1876 brands. It acquired Schiapparelli Farmaceuticiin 2010, and Agopag in December 2022.

Our centuries-old history has its origins in the nineteenth century. Over the years, we have changed and evolved to keep up with the needs of our consumers and become a leading Italian company with growing expansion abroad.

Keep up to date with all the news from Paglieri and its products for personal and household care.